Br. Rice High School’s first annual Crusader Day of Giving, which was conducted on May 5, netted $302,450 from 1,577 donors—setting a school record for most dollars raised in a single day of fundraising.

The Crusader Day of Giving was a 24-hour online, social-media-driven effort that supports students at Br. Rice. This year, alumni, students, parents, faculty, staff and friends made gifts ranging from the minimum of $10 to $20,000, directing their contributions to the Crusader Fund, which represents an investment in Br. Rice students through direct financial aid and ensures campus facilities, from technology to the physical building, are properly maintained.

“Crusader Day of Giving is about celebrating and building up the Br. Rice family,” said President Mark Donahue. “The engagement of the Br. Rice community was remarkable, and we are so grateful to have such strong support.”

To encourage engagement throughout the day, the Crusader Day of Giving campaign featured a variety of challenges and donation-matching initiatives. For example, Principal Bob Alberts shaved his head and beard during a live “Br. Rice TV” broadcast after reaching 200 student participants. There were also exclusive prizes for donors and the Gold Key Raffle with cash prizes.

Among gifts made on the day, Br. Rice had dollar-for-dollar matches and decade challenges, generously donated by alumni including Bob Amedio, Class of 1993, Matt Bianciotto ’03, Keith Brandenburger ’95, Nick Caulfield ’78, Dan (and Liz) Huber ’03, Don Liebentritt ’68, Ed (and Lori) McGunn ’80, Chad Prosen ’95, Kevin Ryan ’67, and Jerry Sweeney ’81.

The Crusader Day of Giving ran in conjunction with the feast day of the founder of Br. Rice’s religious order, Edmund Rice, and the new global day of giving, #GivingTuesdayNow, which was added to the regularly scheduled November Giving Tuesday campaign as an emergency response to the unprecedented need caused by COVID-19.

Many Br. Rice families have been financially impacted by this current pandemic crisis and are in need of support. Br. Rice leaders expressed their thanks to donors who came together and made contributions that will directly impact current and future Crusaders.

For more information on Crusader Day of Giving, visit dayofgiving.brotherrice.org.